Brand Protection

Brand Protection

It is estimate that product counterfeiting amounts to over US$500 billion per year. Law enforcement reports tend to show that more and more organized crime syndicates are controlling the global counterfeiting market at all levels. Governments around the world are now losing billions in tax revenue due the proliferation of counterfeit products.

One of the most common problems experience in any Intellectual Property Rights (IPR) enforcement plan is the ability to obtain accurate and up to update market intelligence.

We can draw up a program that will monitor agreed locations, as well as targeting individuals, companies and premises where suspected (IPR) infringements have been discovered. Regular reports will be submitted on the outlets and venues where these infringements have been identified including recommendations for follow-up action in order that the manufacturing source can be identified.

With all the evidence obtained the client can make a decision to take immediate legal action against the infringers or implement further action.

"Grey market" goods are genuine products purchased in bulk at discounted rates, supposedly for onward sale through authorized outlets in a particular region. However, these goods are commonly diverted to other regions for sales at discounted prices far lower that the approved local market rates.

This trade is one of the fastest growing activities in international commerce with a number of countries still to implement laws against this mode of operation. The effects often go unnoticed but the impact on the market can be fairly significant.

Grey market operators run extremely well organize syndicates and are ever alert to new or potential opportunities. Their research is excellent allowing them to identify the best source of a product and the markets where they can maximize their profits.

We can help our clients in their battle against the problem by carrying out full background enquiries on distributors, resellers, end-users and the dealers themselves. We will conduct periodic market surveys to determine the extent to which a product is available in the market and also make periodic product purchases to test the market as well as monitoring the Internet.